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Writing For Public Relations:
Media and Messaging

Introduction to the strategic writing process, strategic storytelling, media relations and pitching techniques. Understanding audiences, professional writing skills using AP style, teamwork, planning and presentation skills.

The following information is not intended to be factual but is part of a class writing assignment from January 2022 through April 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.


A short biography written about "Ruben Roman," a producer of a political analyst show in Telemundo Puerto Rico.

News Release 

News Release created to announce the 153rd-anniversary celebration of Goldman Sachs. 

Audience Persona

Target audience personas were created to see what type of person would be interested in Goldman Sachs' services. 

Fact Sheet 

A fact sheet providing details about the 153rd-anniversary celebration of Goldman Sachs. 

PESO Model Application

PESO Model created to promote Goldman Sachs' 153rd-anniversary celebration. 


Social Media post created to show how Goldman Sachs can follow online trends. 

DEI Analysis

An analysis of Goldman Sachs' DEI initiatives and efforts. 

Email Pitch

Pitch letter to Wall Street Journal journalist regarding the 153rd anniversary of Goldman Sachs. 

Media Alert

Media alert for a fake football team, "Syracuse Snakes," regarding a crisis. 

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